Aurix Marketing is now part of the Aurix platform. It turns a jeweler's product catalog, sales history and brand into anniversary notes, repair follow-ups, review requests and seasonal campaigns, sent from one place. Email works today. Text messages and social posts come next. It works with the systems jewelers already run: Shopify, Wix and Lightspeed.
What it does for your store
- Bring past customers back. A note on the anniversary of their ring, on their birthday, or when it has been a while, sent on its own.
- Get more Google reviews. Every buyer is asked a few days after the purchase, while they still love it.
- Get repairs picked up. The customer hears the moment the repair is marked ready.
- Send the seasonal campaign without an evening of work. Aurix suggests the occasion, picks the pieces and writes it, in your store's look.
- See what sold. Every email shows who opened it and the orders that followed.
Why jewelers needed it
An independent jeweler usually knows their customers by name, but the records are scattered. The walk-in customer is in the point-of-sale system, the online buyer is in the web shop, and the old mailing list is in a spreadsheet. General-purpose email tools only see the online store, charge per contact, and expect the owner to build automations from scratch. Clienteling tools built for luxury retail start at several hundred dollars per store per month. So the anniversary passes unnoticed, the repair customer never hears back, nobody asks for the Google review, and social media goes quiet for weeks.
One person, one record
Aurix Marketing merges customers from Shopify and Wix orders, Lightspeed sales, imported spreadsheets and the people staff add at the counter into one record per person, with what they bought, when, and whether they agreed to hear from the store. Records that share an email address or phone number become one person.
Follow-ups that run on their own
Once the owner turns them on, follow-ups go out by themselves: a review request a few days after a purchase, a message when a repair is ready, a note on the anniversary of a purchase. Each one uses the store's own brand and product photos, and the owner approves the wording once. Five are in the beta: review request, repair ready, purchase anniversary, birthday and we miss you.
A campaign for every occasion, drafted for you
For campaigns, the owner picks an occasion such as Mother's Day or the holiday season, or lets Aurix suggest one from bestsellers and what is in stock. Aurix drafts the email from the store's product content, ready to schedule.
1. Aurix suggests what to send next
Holiday gifts, 60 days out, with the pieces that sold last November and are still in stock. Or start from a template, or from a blank email.
2. It picks the pieces, and tells you why
In stock, with a photo and a price, ranked by what the people you chose actually buy. Keep a piece, swap it, or add your own. Picking is free.
3. Pick a design, then change anything by clicking it
Six designs, each in your brand's colors and fonts: Gallery, where one photo leads; After Dark, for an event; Letter, a note from the owner; Journal, pieces beside their words; The Edit, for new pieces; and Simple. Click a headline, a photo or a button to change it, or ask Aurix to rewrite just that part. Switching the design keeps every word.
4. Send yourself a test, pick a time, approve
Nothing goes out until you approve it. Aurix writes only when you ask, and every draft is yours to change. The email you approve is the email your customers get.
A brand kit from what the store already has
The owner pastes the store's website. Aurix reads it together with the store's own product descriptions and proposes a voice, colors, an imagery style and who the store sells to. The owner corrects it once, keeping, editing or leaving each part, and every campaign uses it. Your Photo Studio styles follow the same look. A read takes a few minutes and uses AI credits, and nothing changes until you take it.
See what came back
Every campaign and every follow-up reports delivered, opened, clicked, and the orders that followed. An order counts when the same customer buys within 14 days of the message, in the store or online. Marketing Home shows what runs on its own and what is waiting on you.
What it replaces
Most jewelers already pay for part of this, or do it by hand after closing. Here is what Aurix Marketing takes over.
| The job | Today, usually | With Aurix Marketing |
|---|---|---|
| One list of every customer | Walk-ins in the register, online buyers in Shopify or Wix, the rest in a spreadsheet. A retail CRM that merges them, like Endear, costs $350 a month per store. | One record per person, merged for you. |
| Emails that go out on their own | An email tool that only sees your web shop, like Mailchimp ($45 to $60) or Klaviyo ($60), where you build every flow yourself. Or your register's fixed birthday email. | Five follow-ups, already written. You switch them on. |
| The seasonal campaign | An evening of writing, designing it in Canva and hunting for photos. Or it does not go out. | Suggested, pieces picked, drafted in your look. You approve it. |
| Asking for Google reviews | A reviews platform like Podium, from $399 a month. Or nobody asks. | A review request after every purchase, by email. By text once texts arrive. |
| Knowing what worked | Opens in the email tool, sales in the register, and a guess in between. | The orders that followed each email, in the store or online. |
Jewelers already have the two things marketing tools charge the most for: a customer base that trusts them and beautiful products. Aurix already knows their catalog and their brand. Marketing is the obvious next step: use what the store already has to bring people back through the door. Dylan Geraci, founder of Aurix
Coming next: texts, Instagram and Facebook in the same campaign
These are not in the beta yet. A campaign will hold its channels: the email you write today gets a text and a post beside it, each with its own words, its own people and its own time. Customers can reply to a text, and the owner answers from Aurix. A counter sign lets customers scan and agree to texts on the store's own sign-up page.
Available today, on every Aurix plan
Aurix Marketing is available today as a beta on every Aurix plan, for every connected store. Fair use applies. Connecting Shopify, Wix or Lightspeed brings customers in automatically, and a spreadsheet import or a quick entry at the counter covers the rest. The first follow-up takes under five minutes to turn on. Start free or see the plans.
Questions jewelers ask
Do I have to leave my register or my web shop?
No. Aurix reads customers and orders from Shopify, Wix and Lightspeed. Your systems stay the system of record for sales.
Where do my customers come from?
From orders in Shopify and Wix, from customer records and sales in Lightspeed, and from customers you add in Aurix, for example through an uploaded spreadsheet. Aurix merges records that share an email address or phone number into one person.
Will this spam my customers?
No. Aurix sends email only to people who have not unsubscribed, and text messages only to people who have explicitly agreed to receive them. Every message carries an unsubscribe or STOP path, and consent is recorded per channel on each customer record.
Which channels can I send from?
Email, today. Text messages come next, then posts to your connected Instagram and Facebook accounts.
Can my staff use it at the counter?
Yes. Staff can look up a customer, see their history, add a customer or a note, and mark a repair as ready so the follow-up goes out.
Does it work with my repair workflow?
Yes. If you track repairs as work orders in Lightspeed, Aurix sees when a work order is finished and sends the follow-up. Otherwise staff mark the repair as ready on the customer's record in Aurix.
What about my existing Klaviyo or Mailchimp list?
Export it to CSV and import it. Aurix keeps the unsubscribe state from the export.
