The Aurix Journal

Guides for jewelers selling online.

Photography, listings, inventory and the craft of selling fine jewelry online, written by a jeweler who runs a store. Plain steps you can use this week, with or without Aurix.

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Three Aurix Marketing emails for an example store: a holiday gift email, a trunk show invitation and a new arrivals email

MarketingOctober 20266 min read

Introducing Aurix Marketing

Read the newest guide

Every guide

38 guides, written by a jeweler for jewelers. Pick a topic or read them all.

Three Aurix Marketing emails for an example store: a holiday gift email, a trunk show invitation and a new arrivals email

Marketing6 min read

Introducing Aurix Marketing

One customer list and one place to reach it. Follow-ups that run on their own, campaigns drafted in your store's look, and the orders that followed each email.

A 14K white gold emerald-cut diamond ring with tapered baguettes standing in a charcoal velvet ring tray, made with Aurix

Photography8 min read

How to Photograph Rings

The ring shots every listing needs, how to stand a ring up, the light and cards that make polished metal and diamonds look right, and the mistakes that make a good ring look cheap.

A yellow gold bezel-set round diamond pendant on a cable chain, laid over burgundy velvet, made with Aurix

Photography8 min read

How to Photograph Necklaces

Necklaces are long, thin and reflective, which makes them hard to photograph. How to lay a chain, light it, keep the pendant sharp, show the length, and which shots each necklace needs.

A yellow gold bangle with five staggered pavé diamond blocks on white marble, made with Aurix

Photography7 min read

Jewelry Product Video

A short video shows sparkle, movement and scale in a way photos can't. What to shoot, how to light and move the piece, the phone settings, and where each clip goes on Shopify, Etsy and Instagram.

A pair of 18K yellow gold inside-out diamond oval hoop earrings standing on honed travertine, made with Aurix

Selling online9 min read

Google Shopping for Jewelry

How a jewelry store gets its pieces into Google Shopping: setting up Merchant Center, writing titles Google matches to searches, photos that pass review, the jewelry attributes, and the disapprovals to avoid.

A pair of round diamond martini stud earrings in white gold on black lacquer, made with Aurix from a photo taken in the store

Marketing8 min read

Marketing Email Plan

A plain plan for emailing the customers you already have, from early November to New Year's: what to send, when, who gets each one, and what goes in it.

A sapphire and diamond line bracelet in white gold on navy silk, made with Aurix from a photo the store already had

For brands7 min read

Digital Invoicing for Makers

When a manufacturer's invoice carries photos, titles and descriptions for every piece, the store can put that piece in its point of sale and online without retyping anything.

A wide white gold band set with rows of round diamonds on midnight satin, made with Aurix from a photo the store already had

Selling online8 min read

Jewelry Website Needs

A practical checklist for a jewelry store website: every piece online with real photos, pages Google can find, an assistant that answers questions, and a simple way to book a visit.

An emerald-cut emerald halo ring with a twisted diamond shank in white gold on a grey studio sweep, made with Aurix from a photo the store already had

Listings and inventory8 min read

Your Whole Catalog Online

A working method for putting every piece you carry online with studio and on-model photos, clear titles and descriptions, in batches you can actually finish.

An oval ruby and diamond three-stone ring in yellow gold on a travertine block, made with Aurix from a photo the store already had

Photography9 min read

Phone Jewelry Photos

A repeatable way to shoot jewelry on a phone at a table or a desk: light, background, focus, white balance, what to shoot for each type of piece, and the mistakes that cost sales.

An emerald-cut pink sapphire ring with a diamond halo on black marble, made with Aurix from a photo the store already had

Photography9 min read

Etsy Jewelry Photos

For Etsy jewelry sellers: why the thumbnail decides everything, how to shoot and crop for Etsy's search grid, the photo order that converts, what Etsy's rules say about edited photos, and how to do it without a photographer.

A cushion-cut green sapphire ring with pear-shaped diamond sides in white gold on cool grey, made with Aurix

Selling online7 min read

Wix Image Size

What Wix Stores recommends for product images, why jewelry needs more pixels than most products, the ratio to pick so the mobile gallery does not crop your pieces, image order, alt text and a checklist.

A round diamond tennis bracelet in white gold on a cool grey surface, made with Aurix from a photo the store already had

Photography8 min read

eBay Jewelry Photos

eBay's picture rules for jewelry listings, the sizes and formats it accepts, what it says about watermarks and backgrounds, the photo set that gets a piece sold, and how to get there from the photos you already have.

An oval ruby and diamond line bracelet in yellow gold on dark slate in low sun, made with Aurix

Photography8 min read

Photo Backgrounds

When white is right, why cool grey is the safest catalog background for jewelry, where black earns its place, how to use stone, silk and lifestyle scenes without losing the piece, and the consistency rule that matters more than any color.

A pair of oval tanzanite drop earrings with diamond halos in white gold on grey stone, made with Aurix

Selling online6 min read

Etsy Photo Size

Etsy's current photo requirements: minimum pixels, the first-photo rule that affects search, the 1 MB upload limit, accepted file types, why landscape beats square at upload, and a crop method that survives Etsy's three thumbnail shapes.

An oval emerald and diamond line bracelet in yellow gold laid flat on pale stone, made with Aurix

Selling online9 min read

Etsy SEO for Jewelry

How Etsy search ranks jewelry listings, how to write a title a buyer would type, how to use all 13 tags, which attributes matter, why the photo decides the click, and what to do when a listing stalls.

14K white gold graduated diamond riviera necklace over a travertine block, made with Aurix

Selling online9 min read

Selling Jewelry Online

For jewelry stores and brands: what to put online first, Shopify vs Wix vs marketplaces, keeping stock in step with the store, photos, listings, trust and a first 30 days plan.

A pair of four-diamond huggie earrings on a cool grey backdrop, made with Aurix

Selling online8 min read

Shopify Image Size

The product image size Shopify recommends, why jewelry needs room to zoom, which aspect ratio to pick, image order, alt text, variant photos and a checklist for every listing.

A platinum oval sapphire three-stone ring with half-moon diamonds on navy silk, made with Aurix

Listings and inventory8 min read

Product Descriptions

A plain template for jewelry product descriptions, the facts each category needs, words to drop, the disclosure rules for lab-grown stones, and three worked examples.

Emerald halo ring with a twisted shank on slate at a jeweler's bench, made with Aurix

Photography7 min read

Photo Retouching

What a jewelry retoucher actually does, what to ask a retouching service, how to check the edits against the piece, and when a new photo beats a retouch.

18K white gold diamond line bracelet draped over a black lacquer block, made with Aurix

Photography6 min read

AI Product Photography

How AI product photography works, why rings and stones are a harder test than other products, and the ten-piece check to run before you pick a tool.

18K yellow gold oval ruby and diamond bracelet on a travertine step, made with Aurix

Photography6 min read

Hiring a Photographer

How to read a jewelry photographer's portfolio, the usage-rights question most stores forget, how to brief a shoot, and where software fits instead.

A 14K white gold tennis bracelet of pink lab-grown diamonds on a grey studio sweep, made with Aurix

Marketing7 min read

Jewelry Store Marketing

The marketing that tends to work for independent jewelers, in the order we would tackle it: your Google listing, an online catalog, email, social and the calendar.

18K white gold 3.12 ct radiant yellow diamond halo ring on black lacquer, made with Aurix

For brands6 min read

3D Jewelry Rendering

When a brand or custom jeweler should use CAD renders instead of photos, what to send a rendering service, how to check a render, and how to label it.

Diamond tennis bracelet and diamond stud earrings in a flat lay on limestone, made with Aurix

For brands6 min read

Wholesale Jewelry Catalogs

The fields every wholesale jewelry catalog needs so a store buyer can order without emailing you, a column template to copy, and how to share and update it.

14K white gold emerald-cut diamond ring with tapered baguettes on a stone plinth, made with Aurix

Listings and inventory4 min read

Codes to Listings

How to read a code like 14KW 1.00CT RD DIA SOL RING and turn it into a title shoppers search for, an honest description and the right category.

18K yellow gold oval emerald bezel necklace with diamond stations on green marble, made with Aurix

Photography5 min read

Photos You Already Have

Old snapshots and supplier images are a better starting point than they look. Which photos work, which shots to make, and how to check every result.

18K white gold green sapphire halo pendant on travertine in hard sun, made with Aurix

For brands4 min read

Digital Lookbooks

What store buyers and their customers each need from a lookbook, why one collection should become several editions, and how to share it privately.

An 18K yellow gold oval ruby and diamond bracelet in a grey presentation box, made with Aurix

Photography7 min read

Photography Pricing

Per-piece rates, day rates, lightboxes, and AI. The real numbers a jewelry store pays for product photography in 2026, and where each option breaks down.

A pair of 14K white gold round diamond stud earrings on gem paper beside tweezers and a loupe, made with Aurix

Photography7 min read

The Lightbox Alternative

GemLightbox Pro is $3,697 and gives you clean catalog shots of the pieces you put in the box. Aurix starts at $99 a month and works from the photos you already have. Here is where each one fits, with every price sourced.

Introducing Styles

Photography5 min read

Introducing Styles

Build a photo look once, then apply it across your whole catalog. Generate several styles for the same piece in a single run.

How to Photograph Jewelry That Sells

Photography9 min read

How to Photograph Jewelry That Sells

Lighting, angles, and styling that turn a snapshot into a listing that converts, plus when to let AI do the work.

AI vs a Studio Photo Shoot

Photography7 min read

AI vs a Studio Photo Shoot

Cost, speed, and quality compared for jewelry retailers deciding how to shoot a full catalog.

Why Your Jewelry Isn't Selling Online

Selling online8 min read

Why Your Jewelry Isn't Selling Online

The five photo and listing mistakes that quietly kill conversions, and the quick fixes for each.

Sync Lightspeed to Shopify

Listings and inventory5 min read

Sync Lightspeed to Shopify

How often to sync, matching by SKU, reviewing the first run, one-of-a-kind stock, and what never flows back to Lightspeed.

Best Jewelry Inventory Software

Listings and inventory9 min read

Best Jewelry Inventory Software

What to actually look for in jewelry inventory software, and the features that matter when every piece is one of a kind.

Jewelry Point of Sale Integration Guide

Listings and inventory8 min read

Jewelry Point of Sale Integration Guide

What it really means to connect a jewelry point of sale to your website, the common pitfalls, and why a point of sale is optional.

Get Your Catalog Online Fast

Listings and inventory9 min read

Get Your Catalog Online Fast

Most jewelers list a small slice of their inventory online. Here is a step-by-step way to get the whole catalog up.

Try it on 10 photos

See your own jewelry in studio photos today.

Send the photos you already have of 10 pieces and get them back as studio and on-model photos, free with no card. Rather see it first? Book 20 minutes and we walk you through it.

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